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Branding, Logo, Menu, Restaurant / By Z Creative Studio

Pancake Village

Branding

Completion Date
2020

Expertise
Branding

Location
Box Hill Shopping Centre

Interior Design
AA Studio

Pancake Village is a street food brand located in Box Hill Central. 

 

Inspired by the signature product of Pancake Village “Jianbing”, a street food originally from Tianjin, a city full of traditional Chinese culture, relax lifestyle, and famous for its’ colonial history and western influenced architectures. In this logo I borrowed concept of plum flower window shape to symbolise the oriental background of this brand, and use negative space to showcasing the Chinese character “餠”(bing) , and together it creates a stained glass effect as a western motif. East meets West, this is the concept I wanted to promote.

pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
pancake village branding by Z Creative Studio Branding & Graphic Design Melbourne
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